ROHIT SINGHIndependent Designer

WorkWeb & UI/UX

Perrin House

A website for an imagined eight-room guesthouse, designed around one question: what would make you want to arrive?

Discipline
Website design
Year
2026
Concept website for a fictional guesthouse called Perrin House, shown on a desktop browser and a phone.

01Context

Perrin House does not exist. I invented it to test an idea: small hotel websites tend to look like large hotel websites with fewer rooms. They borrow the booking widget, the carousel, and the promises, and lose the thing that makes a small place worth finding.

The brief I set myself was a guesthouse with eight differently shaped rooms, one shared breakfast table, and an owner who would rather you read about the stairs than a list of amenities.

02Objective

Design a site that sells a feeling of arrival without hiding the practical answers: what the rooms are like, whether they are free, and how to get there.

Booking had to stay within reach on every page, but it was not allowed to become the only thing the page was about.

Creative direction

Quiet enough to hear the building.

The layout borrows from small-press books more than hotel templates: a large serif headline set like a chapter opening, generous plaster-colored margins, and photographs that get to be different shapes because the rooms are.

Clay is the only strong color, and it is reserved for the moment you act or the word you should notice.

03Design approach

  1. 01

    Content before layout

    I wrote the room descriptions first. Knowing that one room has a strange slanted ceiling changes the page more than any grid decision would.

  2. 02

    A list instead of a card grid

    Rooms are presented as a typographic index, with one photograph changing beside the list. It reads like a table of contents and works just as well on a phone.

  3. 03

    Booking in plain language

    The summary reads “Three nights, in spring” before it shows any dates. You are told what you are about to do in the words you would use to describe it.

  4. 04

    Mobile as its own composition

    On a phone, the headline keeps its size and the booking bar becomes a single fixed line. Nothing is simply stacked and shrunk.

Rooms index page of the Perrin House concept: a typographic list of rooms beside a photograph.
Rooms index. One list, one image, and no cards.
Worn stone stairs rising between white walls to a bright doorway.
The art direction called for photographs with one source of light.
Booking interface from the Perrin House concept: a month calendar with a selected stay and a plain-language summary.
Booking. The calendar stays plain so the summary can speak.

04Typography & color

The system

  • Lime plaster

    Page ground

    #F3EDE3

  • Old stone

    Secondary surfaces

    #D8CBB6

  • Umber

    Text and booking bar

    #33261C

  • Clay

    Action and emphasis

    #A9552F

  • Instrument Serif

    Headlines and room names

    Eight rooms,

  • Instrument Serif Italic

    The word that matters

    one long table.

  • Manrope

    Reading text and interface

    See which rooms are free

  • IBM Plex Mono

    Small facts and labels

    COURTYARD / 21 M²

The Perrin House concept at three sizes: laptop, tablet, and phone, sharing one baseline.

One system at three sizes, composed separately for each.

The headline stays the main event at every size. On tablets the image pair rearranges beneath it, and on phones the booking action moves into a fixed bar, so it is never more than a thumb away.

05Final design

Where it landed.

The result is a site that behaves like the place it describes: unhurried, a little particular, and clear about the practical things when you need them.

As this is a concept study it has not been built or tested with real guests. What it demonstrates is how I think about structure, voice, and hierarchy when the brief asks a website to have some character.

Photography from Unsplash: Glenna Haug, Timiciuc Andrei, Azzedine Rouichi, Clay Banks.

Next project

Fenn & Tallow

Brand identity & logo

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